Lesson 2: Persona Creation & Book Planning
The Kindle platform is a crowded space and you want to stand out amongst the crowd of other publishers. What majority of other publishers do is publish a generic book in an over crowded space in the hope that their book will sell.
Create a persona of the person you are targeting, that way your book will be targeted towards a specific group of people and when they see your book they will look at your book and think, "Oh, that is the book I have been looking for."
Solve their problem = $$$$
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